If the highest-circulation daily newspaper in Austria resolves to expand its media group, then having its own broadcaster is the next logical step – with krone.tv, Kronen Zeitung is creating a medley of relevant and current topics addressed to a young, digital target group.

The claim “LIVE DAS LEBEN” reflects the new broadcaster’s core idea perfectly, and characterises the new initiatives ranging from TV to radio, OOH, digital and social media. In addition, the new corporate identity, design and branding concept put the fresh look of krone.tv in the media spotlight in a striking, modern way to attract a millennial audience.

With krone.tv, the Austrian media landscape is gaining an impressive new profile accessible via live stream or from the comfort of your own home.